Chinese Baby Formula Market

Nestle feihe international british consumer goods firm reckitt benckiser.

Chinese baby formula market.

Baby formula market in china according to euromonitor international the top five infant formula firms in china are all based in the u s. Danone s nutricia from france. New regulations are forcing integration and life is becoming harder for smaller companies. According to euromonitor international china s baby formula market will rocket 21 per cent to roughly 32 billion a 47 billion in 2023.

Chinese consumers have more confidence in foreign brands and are willing to spend more to give their babies a quality product. And europe accounting for 40 percent of the market. China s infant formula market has increased at a significant cagr during the years 2013 2018 and projections are made that the market will rise signifantly in the next four years 2019 2023. However that s all set to change.

And of course despite the best efforts to regain the. The chinese formula market is currently the busiest in the world with over 2000 brands competing. Infant formula in china is an important market which witnessed a major crisis which makes it very dynamic and open to foreign players. By 2018 the number of brands is expected to fall to around 500.